01
ICP and account research
Define high-fit segments and focused account lists using industry, size, technology and signals.
Business development
Turn qualified demand into revenue conversations.
Hivara connects marketing activity with focused account research, relevant outreach, disciplined follow-up and sales enablement—helping your team move from leads to genuine opportunities.
Revenue accelerationBusiness development that works with your sales team.
- Ideal-customer and account focus
- Relevant multichannel outreach
- Marketing-to-sales alignment
- Clear qualification and handoff
The challenge
Leads do not become revenue without a disciplined middle.
Marketing leads receive inconsistent or delayed follow-up.
Sales teams spend too much time researching low-fit accounts.
Outreach lacks relevance, timing or a clear reason to respond.
Activity is measured, but opportunity progression is not.
How we help
Build the bridge between market interest and qualified opportunity.
Combine focused account intelligence, coordinated outreach and disciplined follow-up.
02
Buyer mapping
Identify decision-makers, influencers and credible entry points within priority accounts.
03
Outbound campaigns
Coordinate LinkedIn, email and call-based outreach around buyer pain points and triggers.
04
Lead follow-up and nurture
Build timely follow-up for inbound leads, webinar attendees and engaged accounts.
05
Appointment setting
Convert qualified interest into well-contextualized sales conversations.
06
Sales enablement
Strengthen conversion with case studies, discovery prompts, cadences and follow-up assets.
When to call Hivara
Built for the difficult middle between a lead and a real opportunity.
Good inbound leads are aging because sales follow-up is inconsistent.
Your team needs account intelligence before outreach can be relevant.
Campaign responders require structured nurture rather than a single sales call.
Leadership wants commercial visibility beyond meetings booked and activity volume.
Representative experience
Commercial execution grounded in measurable demand.
Leadership experience across B2B technology, IT services and North American GTM programs.
ABCD growth formula
A practical path from alignment to scale.
A
Align
Agree on priorities, scope and success measures.
B
Build
Create a focused pilot or initial program.
C
Confirm
Validate quality, performance and commercial fit.
D
Deploy
Scale the proven workflow with a clear operating rhythm.
Ways to engage
Add the revenue capacity your team is missing.
Each model has a defined scope, operating rhythm and measurable objective.
01
Lead recovery sprint
Revisit high-fit inbound leads, webinar attendees and dormant accounts.
Best for:Teams with value already sitting in the funnel.02
Target-account pilot
Build and test one account segment using research and coordinated outreach.
Best for:IT services and SaaS teams entering a focused market.03
Integrated revenue support
Operate ongoing account research, nurture and sales-enablement support.
Best for:Teams needing a dependable middle-funnel rhythm.Common questions
What clients usually want to know.
Is this outsourced cold calling?
No. The service begins with ICP clarity, account research and relevant messaging.
How do you define a qualified conversation?
It normally combines account fit, relevant need, stakeholder role, timing and a credible next step.
How does Hivara work with our sales team?
Through shared account context, handoff standards, feedback codes and regular pipeline review.
A practical first step
Your next opportunity may already be in your market—or your funnel.
Let us identify where qualified demand is being lost and define the fastest practical route to more sales conversations.
Book a free consultation